Branding for the “the spot” through industrial mall storefronts

KTA created a Brand image for this “Urban” athletic apparel retail chain. The client wanted a new recognizable image that could be replicated in various malls and stores. KTA designed storefronts with simple and interchangeable elements that would be adaptable to different mall modules. Steel beams and grills with a “raw” aesthetic and frameless glass fronts were a common element. Purple neon was featured in the Logo signage and store interiors. These retail projects present their own challenge in having to meet City regulations as well as mall requirements.

Locations:
• Southland Mall – Hayward, CA
• East County Mall – Antioch, CA
• New Park Mall – Newark, CA
• Sun Valley Mall – Concord, CA
• Meadowood Mall – Reno, NV

• Status : Complete
• Client : StopWaste.Org
• Location : Various Malls in CA and NV