JoAnn's "B" Street Café
San Mateo, CA
JoAnn's "B" Street Café was to be a second location for the
popular JoAnn's Café in South San Francisco, known for its friendly atmosphere
and the owner's signature dishes. The new restaurant in San Mateo's historic downtown district was to reflect an
American diner sensibility and the owner's vibrant personality.
The architects selected the year 1949 as being the most
representative of the style the owner desired. Design elements from the light
fixtures and the linoleum floor pattern to curved metal railings and
chrome-accented tables and chairs were selected to fit the theme.
The owner's favorite color - red - was incorporated into the table
tops. Comfortable booths and warm wood tones created a homey coziness. A
display of baked goods at the store front added to the relaxed ambiance.
KTA took advantage of the building's high ceilings to create a double
height restaurant with a mezzanine dining space.
Signage could not be placed on the building's exterior due to its
historical status. KTA met this challenge by devising a large interior marquee
that was highly visible from outside the restaurant. The illuminated marquee
warmed the dining area with color. Period correct details and a notice board
section, providing space for local notices and news, were integrated into the
JoAnn's "B" Street Café with its post-World-War-II details and its
bright, warm ambiance reflected the owner's vision of a classic American diner
for the modern breakfast and lunch patron.